Last year, we introduced an ambitious strategy to become the best bank in Lithuania and the first choice for individuals and businesses. This rebranding and name change is one of our strategic initiatives to achieve this goal and become the most trusted brand in Lithuania’s financial sector. It is part of a broader transformation to offer even more attractive services to our customers.
We have been and remain a Lithuanian bank – our ownership remains unchanged – and we will continue operating exclusively in Lithuania.
As we grow and strengthen our position as a financial partner, we aim to be even closer to our customers. We have the largest customer service network in Lithuania, yet our historical name is still associated with a specific location. We want our customers to clearly see our growth, our ambition to evolve and modernise while maintaining our Lithuanian identity and commitment to being close to every individual.
The chosen name deliberately combines elements that reflect the bank’s vision and commitments. It sounds like a Lithuanian word, its modernity is conveyed through a contemporary word form, graphic identity, and logo elements, while the embedded notion of proximity underscores our commitment to being the closest bank to our customers. You can take a sneak peek at our new brand identity here.
Under one unified brand, we will integrate all Šiaulių Bankas Group companies – SB Asset Management, which manages pension and investment funds, SB Draudimas, a life insurance company, and SB Lizingas, a consumer financing company.